Hyros: AI-Powered Marketing Attribution & Call Tracking

Tired of squinting at conflicting reports from Facebook and Google, wondering which ads actually led to sales? You’re not alone. In the complex world of digital advertising, accurately attributing conversions and understanding the true return on investment (ROI) can feel like guesswork. This is where Hyros, an advanced ad tracking and attribution software, steps in, aiming to provide hyper-accurate insights into customer journeys.

Hyros is designed for digital businesses that rely heavily on paid advertising and need precise data to scale effectively. It integrates with various platforms to track clicks, calls, sales, and the entire customer lifecycle, offering a unified view of ad performance beyond the limitations of native ad platform tracking.

What is Hyros?

At its core, Hyros is a marketing analytics platform built to combat inaccurate tracking, especially in the wake of updates like iOS 14 that have made traditional pixel tracking less reliable. Developed initially by digital entrepreneur Alex Becker, Hyros addresses the challenge of understanding the complete customer journey, not just the last click before a purchase.

It aims to solve problems like:

• Discrepancies in conversion data between different ad platforms (e.g., Facebook Ads vs. Google Ads).
• Difficulty tracking long sales cycles and lifetime customer value (LTV).
• Inability to accurately attribute sales that occur across multiple devices or touchpoints.
• Wasted ad spend on campaigns that seem unprofitable based on incomplete data.

By providing a more accurate picture of what’s working, Hyros empowers businesses to make data-driven decisions, optimize their ad spend, and ultimately improve profitability.

What Makes Hyros Stand Out?

Hyros offers a suite of features focused on delivering precise tracking and actionable insights:

• Hyper-Accurate Ad Tracking & Attribution: This is Hyros’ core promise. It uses its own tracking system (often involving proprietary scripts and server-side tracking) combined with AI to capture significantly more conversion data (up to 250% more, according to their site) than standard ad platform pixels. It supports multi-touch attribution, crediting various touchpoints along the customer journey.
• Long-Term Customer Journey Mapping: Unlike the limited conversion windows of many ad platforms (e.g., Facebook’s 7-day window), Hyros tracks customer interactions over extended periods (potentially up to a year or more). This is crucial for businesses with longer sales cycles or those focused on customer LTV.
• Cross-Platform & Device Tracking: Hyros aims to follow users across different devices and platforms, stitching together interactions to provide a unified view of how leads and customers engage with your marketing.
• Email & Call Tracking: It goes beyond just ad clicks, integrating call tracking and email marketing data to attribute conversions happening through these channels back to the original ad source.
• AI-Powered Data Refinement & Reporting: Hyros utilizes AI and machine learning not only to improve tracking accuracy but also to analyze data, provide insights, identify profitable campaigns, and even feed corrected conversion data back into platforms like Google and Facebook to improve their algorithms’ targeting.
• Seamless Integrations: Hyros integrates with major ad platforms (Google, Facebook, TikTok, etc.), e-commerce platforms (like Shopify), landing page tools, CRMs, payment processors, and call tracking systems.
• Customizable Dashboards & Reporting: Offers detailed analytics and customizable reports focusing on key metrics like ROAS, LTV, lead quality, and source performance, presented in a user-friendly interface.
• Chrome Extension: A handy extension allows users to overlay Hyros data directly within their Facebook Ads or Google Ads dashboards for quick cross-referencing.

Illuminating the Path to Purchase

Hyros typically works by having users install its unique tracking code (similar to a pixel, but more advanced) across their website, landing pages, and checkout systems. This code collects detailed information about user interactions (clicks, page views, form submissions, purchases) using multiple data points (like IP address, browser info, cookies, email, phone number) to identify and track users accurately, even if they switch devices or use different emails over time.

It collects data through methods like print tracking and server-to-server tracking to bypass some limitations of browser-based pixels. This consolidated data is then processed and presented in the Hyros dashboard, showing which specific ads, campaigns, or sources generated leads, calls, and sales, along with their long-term value.

Use Cases:

• Optimizing Ad Spend: Identify precisely which campaigns deliver the highest ROI and LTV, allowing businesses to confidently scale winners and cut losers.
• Understanding True LTV: See the long-term revenue generated from customers acquired through specific ads, beyond the initial purchase.
• Improving Funnel Performance: Analyze the entire customer journey to pinpoint bottlenecks and opportunities for optimization.
• Accurate Reporting: Gain a single source of truth for marketing performance instead of relying on potentially conflicting platform data.

Who is Hyros For?

Hyros is primarily targeted towards:

• E-commerce Businesses: Especially those with significant ad spend on platforms like Facebook, Google, or TikTok.
• Info Product Sellers, Coaches, and Consultants: Businesses often relying on complex funnels and high-ticket offers with longer sales cycles.
• Digital Marketing Agencies: Managing ad campaigns for clients and needing accurate reporting and optimization capabilities.
• Businesses with High Ad Spend: Generally, companies spending upwards of $10,000 per month on ads are cited as potential beneficiaries, as the platform’s cost needs justification through improved ROI on a substantial budget.
• Businesses with Complex Sales Funnels: Those utilizing multiple touchpoints, platforms, and needing to track metrics like call quality or demo attendance.

Essentially, any digital business investing significantly in paid advertising and struggling with attribution accuracy could potentially benefit.

Pricing & Availability

Hyros typically does not have transparent, publicly listed pricing on its main website. Access often requires scheduling a demo or consultation call.

Based on reviews and third-party sources (which may be outdated), pricing seems to be subscription-based, potentially tiered based on tracked revenue or ad spend. Some sources mention starting prices ranging from around $199-$379 per month for lower tiers, scaling up significantly (into the thousands per month) based on the volume of tracked revenue (e.g., tiers like $349/mo for up to $40k tracked revenue, $597/mo for $40k-$83k, etc., though these figures can change). An upfront payment might sometimes be involved, but a 90-day money-back guarantee has been mentioned in some reviews.

It’s explicitly stated in reviews that Hyros often targets businesses of a certain size (e.g., $10k+ monthly ad spend or $50k+ monthly online revenue) and may use an invite-based or qualification system.

The platform is accessed via a web application (cloud-based).

Pros and Cons of Using Hyros

Based on information from their website and user reviews, here’s a balanced look:

Pros:

• Enhanced Tracking Accuracy: Often cited as its biggest strength, providing a more reliable picture of ad performance and ROI compared to native platforms.
• Full Customer Journey View: Tracks interactions over long periods and across multiple touchpoints, vital for understanding LTV.
• Actionable Insights: Helps identify genuinely profitable campaigns, potentially saving significant ad spend.
• AI Optimization: Feeds accurate data back to ad platforms to improve their targeting algorithms.
• Comprehensive Integrations: Connects with a wide range of marketing and sales tools.
• Dedicated Support: Many reviews mention good customer support, sometimes including a dedicated representative.
• Focus on LTV: Strong emphasis on tracking long-term customer value, not just initial conversions.

Cons:

• Cost: Generally considered expensive, making it potentially inaccessible for smaller businesses or those with lower ad spend.
• Non-Transparent Pricing: Requires a call/demo to get specific pricing details, which can be a barrier for some.
• Potential Setup Complexity / Learning Curve: While aiming for ease of use, implementing tracking across all necessary points and learning the platform may require effort.
• Requires Significant Data: Best suited for businesses with substantial traffic and conversion volume to leverage its capabilities fully.
• Dependency: Relies on the Hyros tracking system being correctly implemented and maintained.
• Exclusivity/Qualification: May have minimum revenue or ad spend requirements to become a customer.

Is Hyros the Attribution Solution You Need?

Hyros presents a compelling solution for digital businesses drowning in unreliable ad data. Its promise of hyper-accurate, long-term tracking across the entire customer journey addresses a significant pain point for advertisers struggling to justify and optimize their spend, especially with challenges like iOS privacy changes.

By offering a clearer view of what truly drives results, Hyros aims to empower businesses to scale profitable campaigns with confidence and cut wasteful spending. While the investment cost is considerable and likely best suited for businesses operating at a certain scale, the potential ROI improvement from highly accurate attribution could make it a valuable asset.

If inaccurate ad tracking is hindering your growth and you have a significant advertising budget, exploring Hyros further seems worthwhile.

Scale Profitably with Hyros Attribution

Ready to see if Hyros can clarify your ad performance?

Visit the official Hyros website to learn more or schedule a demo.