Split Testing

Optimizely offers a platform to manage digital presence through content creation, e-commerce, and personalized marketing. Its features include a CMS, online store management, and experimentation tools to optimize digital strategies and customer experiences.

VWO Testing is a cloud-based platform enabling A/B testing through a visual editor and code customization for optimizing digital experiences. It offers behavioral targeting, third-party integrations, and features like heatmaps and visitor segmentation to facilitate data-driven decisions and consistent user experiences.

Hotjar helps businesses understand website user behavior through heatmaps, session recordings, and surveys. This platform enables the identification of usability issues and collection of user feedback, ultimately improving digital presence and customer satisfaction.